09 JUL 2012

All sales people need to keep abreast of technology. In May, GEA Procomac organised its annual international sales meeting to do exactly that.

It was water everywhere on the 15, 16 and 17 May when GEA Procomac sales staff, representing 29 countries, gathered in Roncade, near Venice, and Sala Baganza, near Parma in Italy, for the company’s annual International Sales Meeting. A total of 46 people attended including the staff from GEA Procomac.

The meeting started in Roncade, with a general update followed by a technical presentation on the Airstar for ONE Bloc, GEA Procomac’s latest blow moulding and filling technology for water and Carbonated Soft Drinks (CSD).

As the name suggests, the ONE system is the amalgamation of the Airstar blow moulding machine and a Fillstar LX or Fillstar LXi to form a single unit (synchrobloc). This avoids the need for air conveyors between the two machines thereby significantly reducing the plant’s footprint.

The Airstar blow moulding system for PET bottle production is new from GEA Procomac and includes a number of developments that set it apart from other blow moulders on the market, making it cleaner than any alternative product. A key feature of the system is its upside-down blowing system that sees preforms held neck down during formation to avoid distortion and keeps all the mechanical parts that require lubrication underneath to prevent contamination of the bottle.

The Fillstar LX series is the GEA Procomac range of volumetric electronic fillers with magnetic flow meters for any still product that is filled in standard or ultra-clean conditions. Day two of the meeting included a technical presentation of the equipment to highlight its small footprint and its ability to achieve fast changeover; accurate dispensing measurement to prevent product losses; dual speed filling to prevent foaming; and its flexibility to accept bottles of different shapes. “There is even a special feature for the Fillstar LX which is the AeroRING version: a closed environment housed around the machine, kept in overpressure, that allows more hygienic filling,” explained Luigi Casappa, R&D Engineer with GEA Procomac who attended the event.

The attendees at the sales meeting were familiarized with the relevant sales material (such as brochures, presentations and animations) for the ONE Bloc system, and given full instruction in the features and benefits of this new technology to help them during the sales process. During the three-day event, the whole party had the opportunity to see the Airstar in action in Roncade followed by a visit to see the Fillstar LX undergoing its internal testing before shipment to the customer at the Sala Baganza factory, near Parma.

The final day included presentations on the GEA Embedded Maintenance System (GEMS) and the GEA Procomac range of palletizers.

The whole event was part of the GEA Procomac education program for sales personnel to ensure that they keep up to date with the latest technical developments and understand their significance for customers. The next International Sales Meeting is scheduled for early September 2013 immediately before the Drinktec exhibition in Munich.

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