The segment of fruit-based beverages is rather vast and relatively heterogeneous. It comprises at least three large product families: juices, nectars and juice drinks (with a low fruit contents). The difference lies in the quantity of fruit used: 100% for juices (that do not have any added sugar), at least 40% for nectars (that may have added sugar or other sweeteners), and low content for juice drinks. The low fruit content in juice drinks varies by product and typically has added sugar or other sweeteners.

Juices and nectars have an estimated market volume of approximately 40 billion liters per year, and juice drinks add an additional 20 billion liters per year (approximately 70 billion Euro as estimated by Euromonitor). Among these, 54% is represented solely by 100% juices, but there are interesting growth trends in innovative beverages such as smoothies (fruit based drinks of a certain consistency and smoothness thanks to the presence of puree and fruit paste, often combined with yogurt or milk). Among the major beverage consumers of fruit based drinks, the ranking reveals Canada (with approximately 50 liters per year pro-capite), Germany (40 litres) and USA (36 litres). The United States market alone represents approximately one third of the global market.